Digital support throughout pregnancy and early parenthood
Maternify is a digital maternity platform designed to complement maternity and postnatal care, providing parents with trusted information, practical tools and access to 24/7 chat support.
Originally developed and refined through real-world use in the Netherlands, where it has supported more than 50,000 parents.
A digital platform designed to support maternity and postnatal care pathways
Maternify supports parents from early pregnancy through the first weeks after birth, combining structured guidance, reliable information and clearly defined digital support to provide reassurance between appointments.
"Designed to keep trusted information close and to answer non-urgent questions promptly, helping parents feel supported and reassured when it matters most."
Structured guidance throughout pregnancy and beyond
Maternify provides week-by-week and day-by-day guidance throughout pregnancy and the early postnatal period. Content is delivered through articles, videos and interactive learning, supporting parents with clear, evidence-informed information.
24/7 digital chat support for non-urgent questions
Parents can ask non-urgent questions via secure digital chat at any time, with responses typically provided within minutes. The focus is on reassurance, guidance and signposting, with clear boundaries and escalation pathways.
Practical tools for key moments
Maternify includes practical digital tools designed to support parents during key moments in pregnancy and early parenthood, helping them feel informed and prepared.
Designed to complement maternity care pathways
Maternify is designed to sit alongside existing maternity and postnatal care pathways, supporting parents between appointments and helping reduce avoidable, non-urgent contacts through clear, consistent digital guidance.
For NHS partners
Maternify is designed to support NHS maternity services and Integrated Care Boards (ICBs) by complementing existing pathways and helping address non-urgent demand through digital support. The platform can also provide anonymised, aggregated insights via an ICB-level dashboard to support service planning and benchmarking.
For parents
Maternify supports parents with trusted information, structured guidance and digital reassurance throughout pregnancy and early parenthood.
For healthcare professionals
By addressing common, non-urgent questions digitally, Maternify can help reduce avoidable pressure on maternity teams while supporting consistent, evidence-informed guidance for parents.
Interested in Maternify for your NHS Trust or ICB?
We'd be happy to arrange a demonstration to explore how Maternify could complement your maternity pathways.